On the Web: 7 Things You Should Know About Google +1

3. +1 will have an impact on your organic search rankings — and it could be significant (Read: at least until the spammers have their way with it). Google isn't being shy about saying that getting folks to +1 your site is going to influence your organic rankings in a positive way. How much will it impact your site? It'll likely depend on your category and how social your users are. It's important to remember that even though consumers have Twitter and Facebook accounts, it doesn't necessarily mean that they're active with them. Plus, not everyone is a sharer, nor do all of your customers search on their home computers with a logged in Google account. In fact, if you're at work, chances are you're not logged into your personal Google account.