React to What Consumers Need Now, Smith Advises

“This year,” she said, “consumers are trying not to buy something, as opposed to just a few months ago.”

In sharing some of her findings, as well as those from recent BIGresearch data, she noted how some keywords to describe multichannel shopping from just last year, such as entertainment, mindless, luxury and even American dream, have been replaced this year by necessity and void, among others.