React to What Consumers Need Now, Smith Advises

Beyond the myriad of problems affecting so many businesses this year, you know what else is causing trouble? Consumers aren’t finding shopping fun anymore. During a presentation at the NEMOA Spring Conference in Boston in mid-March, Monica Smith, president/CEO of Morristown, N.J.-based marketing resources firm Marketsmith Inc., shared results of a recent consumer focus group her firm conducted. She offered several pointers on how marketers should react this year.