Reaching the Millennial Consumer

• 60 percent follow brands on social media to learn about new deals and coupons.
• However, 58 percent use online coupons most or some of the time, and only 13 percent use coupons for online purchases all the time.
• Millennials use coupons offline even less than online. They're less likely to use coupons in-store.

Stacy DeBroff is the founder and CEO of Mom Central Consulting, a company that specializes in marketing to mothers for more than 300 brands. Stacy can be reached at stacy@momcentral.com.