Reaching the Millennial Consumer

This behavior only elevates the importance of peer recommendations. Should a millennial get a recommendation on the go (e.g., at dinner, on the subway home) she can immediately hop onto her phone to make a purchase.

Couponing: great if found online, but not determinative to purchase. Millennials consider coupons great if they can find one online, but don't depend on them for purchase. Consider the following findings from our survey: