Reaching the Millennial Consumer

The consumer journey for millennials proves contradictory only from the perspective of older generations. What seems contradictory for some is second nature for millennials.

Digital natives, digital consumers. Millennials’ digital convergence continues even at the point of purchase. They text while in-store, sharing pictures and thoughts, and turn to digital devices when finalizing a spend. Because they live in a world where they're always tuned in, millennials don't see any limits in where or how they shop. Coming of age during the mobile boom feeds into this lifestyle even more, as they no longer need to go in-store — or even sit in front of a computer to make a purchase.