Reaching the Millennial Consumer

Millennials often take the "long road," involving inspiration, browsing, education, fact finding, and opinion gathering — all overlapping with one another. They embark on meandering paths of purchase that combine personal aspirations with crowdsourcing and product comparisons. They embrace a strong sense of self and believe they make their best decisions using any available information. As retailers, you see them as consumers deeply influenced by the world around them.