Reaching the 21st Century Retail Customer
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Rory Dennis
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Photo Finish
For retailers, the higher the quality of a product image, the easier it is for a consumer to imagine what the product looks like in person. Product images should make shoppers feel like they're in-store, with the ability to stimulate, seduce and drive the imagination of consumers, enabling them to see all the product details. Consumers should be able to imagine holding, using and owning the product when they interact with digital product media.
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Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.
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