Reaching the 21st Century Retail Customer

Photo Finish
For retailers, the higher the quality of a product image, the easier it is for a consumer to imagine what the product looks like in person. Product images should make shoppers feel like they're in-store, with the ability to stimulate, seduce and drive the imagination of consumers, enabling them to see all the product details. Consumers should be able to imagine holding, using and owning the product when they interact with digital product media.