Reaching the 21st Century Retail Customer

Savvy brands have the ability to leverage the latest technologies as well as insert themselves into conversations taking place via social media. This engagement also enables them to tie into the content available on their own websites. For a fashion retailer, for example, this could be an image of a celebrity wearing the newest line of clothing that then gets shared across channels and goes viral. The retailers that can immediately and seamlessly react to this type of opportunity will be able to reach consumers on a new level, which gives them a competitive edge.