Reaching the 21st Century Retail Customer
Adopting a Rapid Response
Today's consumers have short attention spans, and, thanks to smartphones, unlimited access to information and social media updates at their fingertips. This means that brands need to adopt a new level of reactiveness in their content in response to consumers' interests and social media conversations in real time.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.
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