Reaching the 21st Century Retail Customer
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Rory Dennis
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Inherent with the use of mobile devices is the rise of social media for communication, sharing and rating. It's become essential for retailers and brands to recognize the increasingly influential aspect of social media and how they must adapt their digital experiences and offerings for each platform. This article looks at some of the differentiating features of m-commerce and how brands can make the most of them.
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Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.
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