Reaching the 21st Century Retail Customer
With retailers and brands having more opportunities to engage with customers and prospects than ever before, the winners will be those that have adapted to this new omnichannel model. Ultimately, this means being able to create the most engaging experiences that satisfy customers and keep them returning for more, no matter what channel they happen to purchase in. Only by achieving this will retailers be able to cater to today's new breed of "super shoppers."
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.
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