Reaching the 21st Century Retail Customer
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Keeping it Fun
Games are by far the largest market for mobile and tablet content, as well as the most engaging experience available on these platforms. E-commerce experiences on these devices can gain a lot from the interactive design, production value, focus on playfulness and satisfying experience of games. In digital marketing and e-commerce, some game-like interactions are already beginning to be used. For example, the processes of product discovery, recommendations, combination or configuration can all be made into playful journeys that take the interaction with the customer to the next level.
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Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.