Reaching the 21st Century Retail Customer
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It's no secret that omnichannel shopping has taken off in recent years, due largely to the explosion of mobile devices. According to IDC, "the worldwide smartphone market grew 27.2 percent year-over-year in the second quarter of 2014." And this year, for the first time, mobile traffic has overtaken desktop traffic to e-commerce sites. This trend is spurring the growth of consumers who research and buy across multiple devices on a regular basis, and has helped create a new category of "super shoppers."
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Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.