Reaching the 21st Century Retail Customer
It's no secret that omnichannel shopping has taken off in recent years, due largely to the explosion of mobile devices. According to IDC, "the worldwide smartphone market grew 27.2 percent year-over-year in the second quarter of 2014." And this year, for the first time, mobile traffic has overtaken desktop traffic to e-commerce sites. This trend is spurring the growth of consumers who research and buy across multiple devices on a regular basis, and has helped create a new category of "super shoppers."
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.
