How to Reach the Digital Consumer Through Real-Time Intelligence

4. Develop a modeling system. All third-party information should be combined with clean, internal data so it can be used in real time. Retailers should develop modeling algorithms to decide what action should be taken. This can be based on the customer profiling that currently takes place in the back office. Retailers can use those consumer profiles to dictate what information to display on a website or what products should be recommended in a thank-you or follow-up email.