How to Reach the Digital Consumer Through Real-Time Intelligence

3. Append credible third-party information. Retailers want to gain additional intelligence on consumers in order to provide the most relevant offers possible. Appending third-party information allows them to gain additional insight that may not be contained within their database. Some of the data assets retailers should consider include demographic data, life events and interests. However, before appending third-party data, businesses should review what they want to accomplish by appending information and decide which attributes will help them achieve this goal. Retailers should use this step to build a complete prospect profile that will enable targeted offers.