How to Reach the Digital Consumer Through Real-Time Intelligence

Retailers should gain intelligence at the point of contact to create a real-time messaging strategy that will allow them to capitalize on consumer interest quickly and effectively. There are four steps organizations need to take in order to implement real-time consumer intelligence:

1. Clean internal data. The key to real-time consumer intelligence is being able to marry lots of different information quickly to provide relevant offers. Accurate data allows retailers to more easily search information, combine duplicate records and analyze data.