How to Reach the Digital Consumer Through Real-Time Intelligence

We're starting to see more and more uptake in real-time decisioning. While back-office consumer profiling is and will continue to be very important to retailers, to break through the clutter you need to use real-time strategies. Adding the real-time component allows you to reach consumers first. This is especially important as retailers try to keep up with the current digital consumer, whose impressions solidify quickly and buying decisions happen in a very short period of time.