How to Reach the Digital Consumer Through Real-Time Intelligence

The trick is to combine clean, internal information with credible external data to inform actions. That real-time intelligence can power website displays, email follow up and a host of other business activities to drive revenue and achieve desired business goals.

Beatriz Santin is the senior director of marketing and product at Experian QAS. Beatriz can be reached at beatriz.santin@qas.com.