How to Reach the Digital Consumer Through Real-Time Intelligence

The digital consumer is turning conventional marketing wisdom on its head. This fundamental shift in the way that consumers connect with brands means that retailers must evaluate how to create meaningful connections. It used to be that relationships were forged by friendly face-to-face conversations in brick-and-mortar stores. Now, those consumer connections are happening across various channels — telephone conversations, e-commerce websites, mobile devices, blogs, social media sites, in-store.