Retailers need to develop fresh content for product listings to accommodate CSEs such as Google Shopping. Many consumers using search engines to shop are more price conscious, so consider engaging with those consumers through deals and promotions.
3. Engage in social commerce. The next best thing to attracting and retaining a loyal customer is getting that customer to share their experience with their friends. Create rich engagement opportunities within social networks where customers can share their experience via ratings and reviews on your site. Ultimately they'll become your greatest source of growth and conversion. Even negative ratings and reviews drive up conversion rates because they demonstrate credibility.
The Retailer's Source for Content & Community
3 Ways to Reach Consumers No Matter Where They Are
Retailers need to develop fresh content for product listings to accommodate CSEs such as Google Shopping. Many consumers using search engines to shop are more price conscious, so consider engaging with those consumers through deals and promotions.
3. Engage in social commerce. The next best thing to attracting and retaining a loyal customer is getting that customer to share their experience with their friends. Create rich engagement opportunities within social networks where customers can share their experience via ratings and reviews on your site. Ultimately they'll become your greatest source of growth and conversion. Even negative ratings and reviews drive up conversion rates because they demonstrate credibility.