2. Use multiple online channels. Retailers want to have as much direct traffic to their site as possible. So why not capture as much virtual shelf space as your larger competitors by being present on the multiple online marketplaces and comparison shopping engines (CSEs)?
View Amazon not as a competitor but as an opportunity. There will always be those convenience-minded consumers who are Amazon shoppers only, so why not present your products there? View it as complementary to your online business, not competitive. Don't stop at Amazon, however. Consider placing your products on other online marketplaces such as eBay, Overstock.com and Buy.com.
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3 Ways to Reach Consumers No Matter Where They Are
2. Use multiple online channels. Retailers want to have as much direct traffic to their site as possible. So why not capture as much virtual shelf space as your larger competitors by being present on the multiple online marketplaces and comparison shopping engines (CSEs)?
View Amazon not as a competitor but as an opportunity. There will always be those convenience-minded consumers who are Amazon shoppers only, so why not present your products there? View it as complementary to your online business, not competitive. Don't stop at Amazon, however. Consider placing your products on other online marketplaces such as eBay, Overstock.com and Buy.com.