Re-examining the Industry’s Conferences and How to Cover Them

Multichannel Integration

That’s not to say you should completely turn yourself off to e-commerce-related sessions at these conferences. I’d strongly recommend your attendance at any multichannel integration sessions you can find. Although sessions that focus on key issues to catalogers, such as matchbacks, branding and contact strategies, certainly have a heavy e-commerce element to them, they’re just as much about catalog marketing as anything else. So, don’t miss out on them, either.