Re-examining the Industry’s Conferences and How to Cover Them

* Merchandising. Beyond the obvious (“Make your merchandise unique!” — no kidding!), you’d be wise to attend sessions that focus on how to choose products for your print catalog vs. your Web site vs. your stores, if you operate any. Merchandisers are editors more so than ever before, editing down their company’s product line so the right products are offered in the catalog vs. the Web vs. retail.