Re-examining the Industry’s Conferences and How to Cover Them

So, my sense is that you should best spend your time at the ACCM as well as at other catalog/multichannel-related, non-e-commerce conferences by exploring new ways to do not-so-new things. Many of these topics — such as catalog circulation, marketing, merchandising, creative, etc. — obviously do have an e-commerce element or influence on them. But think about learning new-school tricks for old-school practices. Consider these three: