Re-examining the Industry’s Conferences and How to Cover Them

Beyond E-commerce

As with most catalog/multichannel-related conferences, there’s certainly a much greater emphasis — and interest among attendees — on all things e-commerce. Even the recent NCOF event had plenty of sessions focusing on fulfilling e-commerce orders. But then again, e-commerce-related conferences almost are becoming a dime a dozen. I believe there are now three E-tail conferences held per year: the Internet Retailer conference next month, the Shop.org conference, and the recent search engine marketing conference in New York. And the list goes on and on.