Re-examining the Industry’s Conferences and How to Cover Them

Naturally, I’m still something of an outsider, an editorial observer. I focus most of my attention on seminars for marketable tips, the hallways surrounding them and all those vendors’ receptions, so I can schmooze with you folks and see what new things you’re doing (and are willing to talk about). I do roam the exhibit hall of ACCM and other conferences, looking for possible case study articles involving vendors’ catalog/multichannel clients, but not as much time as I spend on the other matters.