Re-examining the Industry’s Conferences and How to Cover Them

Actually, I take that back: This year, I’m sort of a part-host again on the other side of the partnership since I was recently named chairman/editor of the DMA Catalog & Multichannel Marketing Council newsletter and an OpCom member of that council. But ... whatever. What matters is that I see things differently, especially since now I feel like I have a similar mission to catalogers in mind when I attend these things than when I did in the past as a catalog “newshound.” Catalog Success tries to take in these events more like you do: Hunting down those ideas that you, our readers, can turn into profits.