Creative & Copywriting: Raise the Bar With Common Sense Creative

When I was far more junior, I allowed a client to talk me into this exact same scenario and I always regretted the campaign’s lack of impact when it printed. The piece will simply never perform as well as it should if designed correctly.

The other end of the spectrum is the subtle and pale category. As pretty as this ad was to the designer, readers will likely ignore it because it’s frankly too hard to read and not enough of a draw to keep their attention.