Creative & Copywriting: Raise the Bar With Common Sense Creative

This is an example of too much color and not enough discipline. The color saturation of the background photo is overwhelming the inset photos so the eye can’t distinguish where one begins and the other ends, even with the blue frames. Which, by the way, are too close in value to separate the insets from the background. Then the designer added a strong gold type. The ad obviously didn’t read well enough so they tried a drop shadow, which sadly still didn’t do the trick. Type is best read against neutral and flat backgrounds. This ad didn’t stand a chance.