Creative & Copywriting: Raise the Bar With Common Sense Creative

The use of color in type can get very tricky if a designer doesn’t pay attention. Using a red type against a gold background, for example, simply doesn’t work because the colors are too similar in both value (dark to light) and actual color content.

When given a challenge, many designers use special effects like drop shadows and outlines to “save” an unreadable situation — often unsuccessfully.