Creative & Copywriting: Raise the Bar With Common Sense Creative

I love color as much as the next guy, but only a junior designer — or someone who really doesn’t give a hoot about whether someone reads the message — would make some of these design flubs. The designer in me weeps over the continued proof that for many designers and production people there’s simply no brain attached to their wrist. Use of color continues to evade most designers, who have learned how to use layout tools but clearly have never been schooled in color theory. The incorrect use of color will sabotage your effort in any medium.