Creative & Copywriting: Raise the Bar With Common Sense Creative

Legibility shouldn’t be a challenge for designers to “make good” on. I was stunned to get a birthday card with a gift coupon from Chico’s. Not because it’s such a nice gift, but because of its white type on an orange background shows such a lack of common sense. Chico’s isn’t the only guilty one though. I often see websites and printed materials with yellow and pale green type on white backgrounds. Who’s reading this stuff? Certainly not consumers.