Creative & Copywriting: Raise the Bar With Common Sense Creative

Typography: If You Can’t Read it, We Can’t Read it
The barriers that designers use to keep folks from reading advertising and marketing messaging are astonishing. You’d think they actually didn’t want people to read their copy.
Sadly for designers, pictures only get a prospect’s attention — and that’s only if it’s a good image and relevant to the reader. Copy is the thing that tells them what they’re looking at, what the offer is and why they should buy from you. Reversing body copy out of a busy photograph shows no common sense, nor does putting white type on a pastel background and assuming someone will actually go to the trouble of reading it. There are countless studies that prove how poorly these efforts fare and how their easy-to-read counterparts win the day.