Creative & Copywriting: Raise the Bar With Common Sense Creative
Smarter solutions for ineffective marketing design
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Designers aren’t being encouraged to perform at a higher level. They shouldn’t be tasked with making a marketing campaign more creative, but instead making it work hard and effective enough that prospects will actually respond.
This column shares a few examples of ineffective creative work. It discusses the issues at hand and suggests how the work could be better and why it would perform better.
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Carol Worthington-levy
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