Creative & Copywriting: Raise the Bar With Common Sense Creative
Smarter solutions for ineffective marketing design
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This has been proven in scientific studies and isn’t open for debate with your designer. If the type and background are too similar in value, keep working at it until it’s really easy to read. If the color is light, use black type or a very dark gray to write your message. Keep the word “contrast” at the top of your list of design tools.
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Carol Worthington-levy
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