QVC Tops Mobile Mystery Shopping Index

• QVC took the top spot with an overall score of 84.17. The rest of the top five included eBags (83.33), Foot Locker (83.00), American Eagle Outfitters (82.75) and The Men's Wearhouse (81.75).
• The average score of the 50 mobile sites shopped was 71.60.
• American Eagle Outfitters and Sephora both scored over 80 the last two years, the only companies to accomplish that feat.
• The shopping cart page is where retailers’ mobile sites struggle most. The average score for the 50 sites on that page was 3.35 out of a possible 5.0.

Does your company have a mobile website or app? What is its primary function? Sales driver? Research tool? Something else? Let us know how your company is using mobile by posting a comment below.