QVC Tops Mobile Mystery Shopping Index

With smartphone adoption rates growing by the day, retailers have begun to invest a significant amount of time and money into developing shopper-friendly mobile websites and apps. According to the Custora E-Commerce Pulse Mobile Report, mobile e-commerce sales will likely reach $50 billion in 2014. This represents a 1,875 percent growth from four years ago. Furthermore, more than a third (36.9 percent) of visits to e-commerce sites now come from mobile devices (phones and tablets). Yet mobile still lags when it comes to conversion rate, with desktop conversion rates at 4.3 percent and mobile at 1.4 percent (between January 2013 through March 2014).