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In a recent mystery shopping study conducted by the e-tailing group, TV home-shopping marketer QVC captured the top spot. The consulting firm ranked 100 Web sites based on a perfect score of 100, gauging such factors as the site’s key pages, the overall presence and execution of merchandising, and customer-service tactics. Here are some of the more noteworthy findings of the report:
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- Companies:
- Crutchfield
- Pottery Barn Bed & Bath
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