Daily Deal Sites Surge in Popularity

By Melissa Campanelli

* In July, Twitter adopted a daily deal/flash sale/group buying business model with an account called @Earlybird, which is used to promote "time-sensitive and sometimes supply-sensitive" products and services.

* In September, Gilt Groupe announced that it's rolling out its Gilt City program in six locations: New York, Boston, Chicago, Miami, San Francisco and Los Angeles. A subsidiary of Gilt Groupe, Gilt City offers three or more limited-quantity sales in each local market every week. Each sale lasts seven days.

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Companies:
Gap

Places:
Boston
Canada
Chicago
Los Angeles
Miami
New York
San Francisco
U.K.
U.S.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Editor's Note: Quick, Read THIS NOW!