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I thought I'd open up this month's Editor's Note with a discussion about the daily deal/flash sale/group buying trend that's taking over the internet these days.
Who can forget about this past summer when Groupon launched its first nationwide deal of the day — $25 off a $50 purchase at Gap. The frenzy created by the promotion briefly crashed Groupon's server as consumers clicked on the discount. In the end, the deal brought in $11 million in revenue, as 445,000 shoppers paid for the Gap vouchers. (Groupon generally splits revenue with its participating merchants, but both companies declined to disclose their shares).
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- Companies:
- Gap
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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