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These are broad statistics, however. How did Cyber Week pan out for your brand? Did it notice an increase in online sales over last year? Was Black Friday in your brick-and-mortar stores really Red Friday? Let us know your thoughts by going to Retail Online Integration's Facebook page to comment. We'd love to get a conversation going on this topic. Thanks!
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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