Question of the Week: Was Cyber Week Good for You?

By Melissa Campanelli

Looking through all of the Black Friday/Cyber Monday articles on the business wires over the past week has left me in a bit of a haze. Mobile sales are up. Store sales are down. Online sales are up. Promotions worked. Promotions didn't work. It can all get very confusing.

Two things are facts, however: one, sales didn't meet expectations in November at major American store chains, including Macy’s, Nordstrom, Kohl’s and Target, and two, retail e-commerce spending for the first 30 days of the 2012 holiday shopping season grew 15 percent from last year, according to comScore. So to sum it up, online sales are taking over the reins from brick-and-mortar stores.

1 2 3 All Next »

0 Comments

View Comments

Companies:
Nordstrom
Target

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Question of the Week: Was Cyber Week Good for Your Brand?