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Last week came news that a bevy of big-name retailers, including Wal-Mart, Best Buy and Target, are teaming up to create a company that will give consumers another way to make purchases: with their cellphones.
The businesses said that the new company, Merchant Customer Exchange, is developing a mobile application for any smartphone that will integrate a variety of coupons, rebates and loyalty programs.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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