Question of the Week: Are You Working (Your Customers, That Is) on Turkey Day?
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According%20to%20an%20article%20in%20Advertising%20Age<%2Fem>,%20consumers%20will%20be%20served%20a%20heaping%20helping%20of%20shopping%20opportunities%20with%20their%20turkey%20this%20Thanksgiving.%20More%20brick-and-mortar%20retail%20stores%20than%20ever%20are%20expected%20to%20be%20open%20for%20business%20on%20Thanksgiving,%20and%20email%20marketing%20firm Responsys said%2080%20percent%20of%20major%20retailers%20will%20send%20messages%20on%20the%20holiday%20this%20year,%20up%20from%20just%2045%20percent%20in%202009.<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fquestion-week-are-you-working-your-customers-turkey-day%2F" target="_blank" class="email" data-post-id="4977" type="icon_link">
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According to an article in Advertising Age, consumers will be served a heaping helping of shopping opportunities with their turkey this Thanksgiving. More brick-and-mortar retail stores than ever are expected to be open for business on Thanksgiving, and email marketing firm Responsys said 80 percent of major retailers will send messages on the holiday this year, up from just 45 percent in 2009.
Will you be opening your doors on Thanksgiving Day this year? Planning to send out an email campaign on the holiday? Let us know by going to Retail Online Integration's Facebook page to comment. We'd love to get a conversation going on this topic. Thanks!
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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