Industry Eye: Quarterly Catalog Success (Now All About ROI) Latest Trends Report on Key Issues (January 2009)

The numbers are cumulative responses from the 110 B-to-C and 95 B-to-B multichannel marketers who responded to the survey we sent to the entire Catalog Success e-mail list in late November (with a follow-up mailing in early December). Under Related Content at right, we break out separate B-to-C and B-to-B charts, as well as their combined answers.