Industry Eye: Quarterly Catalog Success (Now All About ROI) Latest Trends Report on Key Issues (January 2009)
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As in our October 2008 issue, this month’s Catalog Success Latest Trends Report on Key Issues gives you a good apples-to-apples comparison to the results we received from this same report a year ago. Simply look for the percentages in parenthesis that follow each new result.
This survey, our latest joint venture with multichannel ad agency Ovation Marketing, focuses on multichannel integration — namely key issues such as the print catalog’s impact on sales made via other channels, as well as matchbacks, product offerings by channel and budget allocations.
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- People:
- John Montet
- Paul Miller
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