Quad/Graphics Invests in $20 Million Midwest Retail Insert Offset Location

Quad/Graphics, a printer of retail advertising inserts in North America, announced today it's investing $20 million to expand its insert printing capabilities in the upper Midwest. The investment, which includes adding four retail offset presses to its Lomira, Wis., facility, will give clients additional quick-turn production and rapid delivery of versioned, smaller page count advertising formats inserted into newspapers.

The retail offset improvements are expected to help Quad/Graphics grow its business in the grocery, dollar store, sporting goods and related retail markets, according to the company.

“Advertising inserts continue to provide high marketing ROI by driving store traffic while also serving as an effective complement to online, mobile and other marketing efforts,” said Joel Quadracci, chairman, president and CEO of Quad/Graphics, in a company press release. “Our investments in Lomira reinforce our commitment to help retailers use the power of print to succeed in a competitive marketplace. Now, with high-quality offset and gravure capabilities near every major retail market in the United States and Canada, our geographic presence and process footprint spans the continent.”

The presses being installed in Lomira consist of both new and existing presses, including two new 24-page presses with gapless blanket technology and digital inking for premium print quality at high speeds. The Lomira plant has an established capability in retail gravure printing, and the addition of retail offset printing is strategically important to better serving the needs of national and regional customers for Midwest production and distribution. The equipment will start up in mid-2011.