Quad/Graphics Invests in $20 Million Midwest Retail Insert Offset Location

The retail offset improvements are expected to help Quad/Graphics grow its business in the grocery, dollar store, sporting goods and related retail markets, according to the company.

“Advertising inserts continue to provide high marketing ROI by driving store traffic while also serving as an effective complement to online, mobile and other marketing efforts,” said Joel Quadracci, chairman, president and CEO of Quad/Graphics, in a company press release. “Our investments in Lomira reinforce our commitment to help retailers use the power of print to succeed in a competitive marketplace. Now, with high-quality offset and gravure capabilities near every major retail market in the United States and Canada, our geographic presence and process footprint spans the continent.”